1 Introduction

Emphasis was placed on the importance of strengthening international communication capabilities in enhancing a country's cultural soft power and international discourse power. Pointing out the key role of college students in international communication and proposing that cultivating their ability to spread Chinese culture is a new goal of foreign language education in universities. As the core element of communication ability, audience awareness is crucial for telling Chinese stories well. Existing research mostly focuses on theoretical exploration, while empirical research is relatively lacking. This study aims to enhance students' audience awareness and demonstrate through action research how to practice in the curriculum, providing specific solutions for improving college students' communication skills.

2. Audience awareness and dissemination of Chinese culture

Explored the importance of audience awareness in the dissemination of Chinese culture, emphasizing the need for communicators and audiences to achieve mutual understanding through the construction of "meaning zones" and "emotional spaces". Chen Xianhong and Yu Yunquan proposed the "externality" of the story, emphasizing the suitability of the theme, concern for the issue, and emotional resonance. Yang Hua proposed a framework for digital narrative ability in foreign languages, including narrative structure, narrative discourse, and cross-cultural awareness. He emphasized that college students telling Chinese stories should meet the needs of the audience, improve cross-cultural comprehensibility and acceptability. This study focuses on college students using short videos to spread Chinese culture, analyzes the characteristics of the target audience, proposes the definition of audience awareness, and concretizes it into three dimensions: narrative perspective, narrative style, and narrative video.

Research on Teaching Actions for Cultivating Audience Awareness

This chapter explores how to enhance the audience awareness of college students in promoting Chinese culture through teaching action research. The research subjects are 35 students who participated in the third phase of the "Research on Developing the Ability of College Students to Tell Chinese Stories Well in English" project. The research adopts the action research method, aiming to improve teaching effectiveness through identifying problems, proposing countermeasures, implementing plans, analyzing and evaluating, and reflecting.

4 Conclusion

This chapter emphasizes the key role of foreign language teachers in cultivating students' ability to spread Chinese culture, and proposes three teaching inspirations: firstly, designing teaching content based on students' actual level and needs, guiding students to think and communicate from the perspective of the audience; Secondly, it is necessary to enhance students' theoretical literacy in audience analysis, especially in rhetoric and communication studies, and promote interdisciplinary cooperation; The third is to improve students' language expression ability by using reference books and software to correct Chinglish, ensuring the accuracy and vividness of the language, and promoting effective cross-cultural communication.