This article introduces the dissemination of Chinese science fiction films in Oceania and points out that science fiction films have become an important business card for the overseas dissemination of Chinese films. The academic community has different definitions of the concept of science fiction movies. This article adopts a science based definition of fantasy and focuses on "hard science fiction" movies as the research object. Oceania has become the core region for the overseas dissemination of Chinese films, but there is insufficient research on this topic. This study is based on box office data and feedback from media, film critics, and audiences, aiming to sort out the current situation and problems of the dissemination of Chinese science fiction films in Oceania, and provide ideas for future dissemination.

From "sailing alone" to "flying together": the current state of dissemination of Chinese science fiction films in Oceania

In recent years, Chinese science fiction films have gradually gained attention in Oceania, including hard science fiction and sub science fiction films. The research focuses on Australia and New Zealand, exploring the current state of dissemination of Chinese science fiction films through official data such as box office, ratings, and word-of-mouth, as well as participation and awards at film festivals. Policy support has provided assistance for the dissemination of Chinese science fiction films in Oceania, such as the "Ten Science Fiction Articles" in 2019. Although Chinese science fiction films have been exhibited and nominated at the Oceania Film Festival, they have not yet won awards. Box office and word-of-mouth data show that the "Wandering Earth" series has performed outstandingly, breaking the monopoly of American science fiction films. The feedback from audiences in Oceania towards Chinese science fiction films is diverse, with film critics focusing on story and technical issues. Although Chinese science fiction films have spread in Oceania, their overall influence and competitiveness still need to be improved, and they have not yet formed a strong IP brand appeal.

Multiple barriers to the dissemination and acceptance of Chinese science fiction films in Oceania

Explored the multiple barriers faced by Chinese science fiction films in the process of dissemination and acceptance in Oceania. Firstly, science fiction movies need to construct a vibrant worldview, which is the key to their sustainable development. Chinese science fiction films, such as the "Wandering Earth" series, have their core ideas derived from Chinese culture. For overseas audiences who are not familiar with Chinese culture, it may be difficult to establish trust and immersion. Secondly, technical support is an important guarantee for science fiction films to achieve imagination, but domestic science fiction films have shortcomings in production technology and industrialization system, resulting in high production costs. In addition, the lack of marketing strategies is also an obstacle to the dissemination of Chinese science fiction films in Oceania. Overseas distribution mainly relies on Mandarin with English subtitles, lacking multilingual dubbing, which makes it difficult for non Chinese audiences to understand. At the same time, the lack of differentiated marketing for the Oceania market has resulted in limited popularity and influence of Chinese science fiction films in Oceania. Finally, the promotion of peripheral products and promotional materials for Chinese science fiction movies in Oceania is also insufficient, failing to fully tap into the consumption potential of Oceania audiences.

3 Update, Transcendence, and Dimension Enhancement: The Future Path of the Spread of Chinese Science Fiction Films in Oceania

Explored the future path of Chinese science fiction films in Oceania, emphasizing the importance of updating worldviews, surpassing imagination, and enhancing marketing models. Firstly, Chinese science fiction films need to achieve global localization, retain cultural characteristics while considering cultural preferences from different regions, reduce cultural differences, and accumulate brand reputation through high-quality content. Secondly, the industrialization process of Chinese science fiction films provides technological support for imagination transcendence, and the type fusion strategy expands the target audience. Finally, the Chinese science fiction TV series "The Three Body Problem" has been popular overseas, which can form a synergy with Chinese science fiction films to jointly create a "Chinese science fiction brand". Effective marketing should focus on localizing Oceania and help Oceania audiences transition from being strangers to being their own people. In addition, the sustainable development and operation of IP are also related to the construction of China's science fiction ecosystem.

4 Conclusion

Chinese science fiction films have not yet formed a global brand influence in Oceania, and there is a gap between them and American science fiction films. In the future, we need to iterate and upgrade our worldview, imagination, marketing models, and other aspects to achieve global localization of stories, technological industrialization and type integration, and joint efforts in IP creation channels. Starting from Oceania, we will promote Chinese science fiction brands to go global.