1 Introduction

The guiding role of the Party Central Committee's strategy of building a strong education country in the reform of ESP education and teaching was discussed, emphasizing the importance of ESP education adapting to changes in the times and innovating in the context of the development of artificial intelligence and new quality productivity. The article proposes a new perspective of "language service shift", reviewing the necessity and development process of language service education from two aspects: educational connotation and disciplinary characteristics. It emphasizes that ESP teaching should achieve a "language service shift" in both concept and practice, highlighting the connotation and function of language service, enhancing students' service ability in professional disciplines and professional positions, and providing reference and inspiration for ESP teaching and research.

The Rise of 2-Language Service Education

Explored the application of the concept of "service learning" in the teaching of English for Specific Purposes (ESP), namely the "language service shift". Language service education emphasizes the use of professional knowledge and skills to meet cross linguistic communication needs. Compared with traditional teaching, it places more emphasis on student-centered, demand driven, and practical applications. Language service is the core theoretical foundation, covering three fields: language service theory, education, and application. The education system includes six aspects: theory, curriculum, internship and training, teacher development, teaching evaluation, and guarantee, highlighting interdisciplinary learning, professional ability cultivation, cross-cultural understanding, and technological integration. Language service education emphasizes the combination of practice and learning, cultivates a global perspective and cultural sensitivity, and emphasizes professionalism and technical integration.

The language service shift of ESP teaching philosophy

The necessity of shifting the teaching philosophy of English for Specific Purposes (ESP) towards "language services" was discussed, emphasizing that this transformation is in line with China's economic development, cultural progress, and educational needs. Firstly, the ESP teaching philosophy guided by ideological and political education emphasizes the cultivation of students' sense of national ownership and social responsibility, closely integrating personal development with national and ethnic rejuvenation. Secondly, the ESP teaching philosophy guided by professional needs has shifted towards language services, emphasizing the cultivation of critical thinking, problem-solving skills, and cross-cultural communication abilities. Thirdly, the ESP teaching philosophy centered on student development emphasizes the student-centered teaching principle, enhances learning motivation and participation, and promotes the improvement of students' practical application abilities. Finally, the ESP teaching philosophy based on interdisciplinary learning has shifted towards language services, emphasizing interdisciplinary learning and cultivating students' ability to analyze and solve problems comprehensively. The shift in ESP teaching philosophy requires designing ESP courses that meet the actual needs of the industry, encouraging interdisciplinary collaboration, utilizing technology to provide language services in professional fields, and strengthening practical evaluation.

The language service shift in ESP teaching practice

We discussed the language service shift in the teaching practice of English for Specific Purposes (ESP), emphasizing teaching based on specific needs in the professional field to make the teaching content more relevant to practical application scenarios. By combining project-based learning with practical activities, students can communicate in English in real or simulated industry service environments, improving their ESP skills. This shift provides a platform for interdisciplinary learning and collaboration, enhancing students' professional and language application abilities through collaborative design of teaching projects with other professional fields. Modern information technology, such as artificial intelligence, provides support for the shift towards language services, breaking through geographical and temporal limitations, and offering diverse and personalized learning resources.

5 Conclusion

In the era of generative artificial intelligence, English for Specific Purposes (ESP) education is shifting towards providing "language services", utilizing AI technology to achieve personalized learning experiences, generating targeted exercises and textbooks, simulating real communication scenarios, and promoting the transfer of service skills. In terms of philosophy, we attach great importance to language service functions to meet the practical application needs of specific fields; In practice, relying on project-based learning, service-oriented learning, and other methods, students can apply language knowledge in professional contexts to prepare for their careers. The role of teachers is transformed into guides, coordinators, and facilitators, designing tasks and projects, guiding students to practice and explore, and using AI technology to support learning. This shift makes ESP education more practical, personalized, and technology driven, improving learning efficiency and effectiveness, enabling students to master intelligent language service skills and adapt to changes in the workplace.