The 20th China Cross Cultural Research Annual Conference was held at Henan University, with the theme of "Cross Cultural Research from the Perspective of Civilization Mutual Learning". The conference is hosted by the Cross Cultural Exchange Research Committee of the China Translation Association, organized by the School of Foreign Languages at Henan University, and co organized by Foreign Language Teaching and Research Press and the editorial department of the Journal of Cross Cultural Studies. At the opening ceremony, Wang Xuelu, Vice President of Henan University, emphasized the importance of cross-cultural communication. Sun Youzhong proposed that cross-cultural communication research should serve the country's opening up to the outside world. Chang Xiaoling reviewed the achievements of the Cross Cultural Exchange Committee. The conference invited five scholars to give keynote speeches covering topics such as cross-cultural education and foreign language teaching. A total of 5 special seminars and 19 parallel forums were held, with nearly 200 experts and scholars from more than 130 units participating. The online live broadcast was watched by over 10000 people. The conference will delve into topics such as cross-cultural research, education, and communication, promoting exchanges and mutual learning among world civilizations.
Sun Youzhong emphasized the construction of a knowledge system for cross-cultural research with Chinese characteristics, serving the country's opening up to the outside world and the construction of a community with a shared future for mankind. Zhang Hongling explores the disciplinary connotation, contemporary value, and challenges of intercultural communication studies, and believes that it has important value for multicultural integration and intercultural communication, which can contribute to the innovation of foreign language education models and the improvement of students' abilities. Therefore, it is necessary to strengthen the theoretical system construction and contribute Chinese wisdom.
Exploring the role of Chinese calligraphy in international communication, Zhou Bin emphasized the advantages of calligraphy in public diplomacy and sparked thoughts on cross-cultural teaching. The team from Beijing Foreign Studies University studied the characteristics of Chinese textbook writing and cross-cultural communication ability assessment, and the team led by Zhai Zheng shared an international Chinese teacher cross-cultural competence model. The Harbin Institute of Technology team introduced the innovation of the course "Understanding Contemporary China" and the cultivation of global competence. Fudan University's Cheng Gaoyun compares cultural exchanges between China and South Korea through ceramics. Scholars also discussed the construction of China's image and international communication issues.
Helen Spencer Otter proposed a new framework for managing interpersonal harmony in cross-cultural communication, TRIPS, which includes five dimensions: triggering factors, reactions, interaction processes, interactors, and interaction fields, emphasizing the influence of cultural factors on each element. Zhang Jinghui proposed that the development of foreign language disciplines in Henan Province should integrate regional and national studies, enhance interdisciplinary research, and cultivate advanced and versatile translation talents. Dai Xiaodong constructed a cross-cultural competence model that includes five dimensions: attitude, knowledge, awareness, skills, and desired outcomes, reflecting a multicultural perspective. Li Jiajun and Gu Lixing extracted five motivations for cross-cultural interaction among local college students, pointing out the universality of cross-cultural interaction and the characteristics of the Chinese context. Li Suqiong explores new variations of Mandarin among two generations of immigrants in the York Chinese community in the UK.
The importance of promoting international understanding education was emphasized, aiming to enhance the cross-cultural competence and global citizenship awareness of teachers and students, in order to promote world cooperation, peace, and sustainable development. Experts discussed the application of intercultural communication theory in cross-cultural competence competitions for college students, the teaching model based on cross-cultural competence exams, and the promotion of cross-cultural discourse skills among business students through video production. At the same time, the study investigated the integrated development of emotions and identity among Chinese university students both inside and outside the English classroom, as well as the role of cross-cultural conflict drama in cultivating cross-cultural competence. The integration of global competency development, global citizenship education, and cross-cultural foreign language education is also a focus of discussion, including cross-cultural education issues for mobile students in the internationalization of higher education, as well as the practice and challenges of cultivating global citizenship awareness. In addition, the design and implementation of the course "International Conference Consultation on Global Affairs" were shared, as well as how to integrate global issues into English teaching and develop teachers' global competence.
In depth exploration of cross-cultural business communication and enterprise management, covering topics such as corporate leadership discourse, advertising discourse, corporate crisis discourse, multiculturalism and internal communication, business writing, as well as research methods based on corpus, content analysis, semiotics and multimodal analysis, international ethnography, case analysis, etc. At the same time, it also analyzed the philosophical contemplation of Chinese social media, media discourse interaction in cross-cultural communication of sudden public events, case analysis of Chinese micro dramas going abroad, multilingual practice and symbol research in the construction of Chinese urban brands, as well as a comparative analysis of the English translation effects of Liu Cixin's science fiction novels and the Book of Changes.
The 2024 China Cross Cultural Research Excellent Paper Award Ceremony was successfully held, receiving nearly 400 abstract submissions and selecting 1 first prize, 2 second prizes, and 2 third prizes for excellent papers. The award ceremony was presided over by Zhai Zheng, Deputy Secretary General of the Cross Cultural Exchange Research Committee of the Chinese Translation Association. The closing ceremony of the 20th China Cross Cultural Research Annual Conference was presided over by Fu Jiangtao, Vice Dean of the School of Foreign Languages (School of Advanced Translation) at Henan University, and delivered a speech by Dean Zhang Jinghui. The theme of this annual conference is distinct and the discussions are profound, which will effectively promote the construction of the discipline of intercultural communication with Chinese characteristics and inspire scholars and professionals from China and abroad to make more contributions to promoting mutual learning of world civilizations and building a community with a shared future for mankind.
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