1、 Introduction

Introduced the governance concept of "Changming Malaysia" proposed by Malaysian Prime Minister Anwar Ibrahim, which was included in the national agenda on January 19, 2023. Changming Malaysia "means civilized society, aiming to describe the principles of national prosperity, unity, and government inclusiveness. The concept is based on six principles and relies on policies such as the 12th Malaysia Plan, aiming to achieve four strategic goals including economic revitalization and people's well-being, covering eight major areas. The promotion activities of this concept are widely carried out in Malaysia, which is of great significance for understanding Malaysia's policies and international trends, and helps to promote the construction of a community with a shared future between China and Malaysia.

2、 The connotation of the concept of "Changming Dama"

The "Changming Malaysia" governance concept proposed by the Anwar government emphasizes inclusiveness and pluralism, aiming to rebuild a "Changming society" based on Malaysia's common cultural heritage. This concept is based on six principles - sustainability, prosperity, innovation, respect, trust, and care - to guide government governance and citizen identity. These principles not only serve as driving forces for policy-making, but also aim to safeguard the rights and well-being of citizens, regardless of race, language, or religion, in order to build a better and gentler Malaysia.

3、 The Promotion Path of the "Changming Malaysia" Concept

Analyzed the propaganda path of the Anwar government's "Changming Malaysia" concept in Malaysia, including both domestic and international dimensions. Domestic propaganda enhances government authority and recognition through top-down political propaganda, from the top government officials to the civil service system, local governments, and all members of society. International promotion aims to seek a value consensus with "ASEAN values" and "Asian values", and enhance international recognition and influence. Anwar has repeatedly introduced the concept of "Changming Malaysia" in international occasions, emphasizing values such as unity, diversity, and inclusiveness, building a regional development concept, and enhancing Malaysia's international reputation and influence. Through diplomatic efforts, Malaysia has voiced its voice in international settings, received positive responses and support from the international community, and formed a favorable international public opinion situation, which in turn has a negative impact on domestic public opinion and recognition of its governance philosophy.

4、 The Motivation for the Formation of the Concept of "Changming Dama"

Analyzed the reasons for the formation of the "Changming Malaysia" governance concept of the Anwar government in Malaysia, and explored it from both objective and subjective perspectives. Objectively speaking, Malaysia has a political tradition of new prime ministers promoting governance concepts. Policy slogans help alleviate the influence of predecessors, consolidate public opinion, and strengthen the political legitimacy foundation of a united government based on the six dimensions of political legitimacy. Subjectively speaking, Anwar's worldview has a direct impact on the formation of his governance philosophy. His life experiences and self-awareness have promoted changes in values, and the values of pluralism, pan Malayanism, reform, and Islamic civilization together constitute the underlying logic of the "Chang Ming Malaysia" concept.

5、 Conclusion

The concept of 'Changming Malaysia' is Anwar's initial attempt to apply cultural solutions to national governance based on his ideas in 1996's' Asian Renaissance ', reflecting his values of Islamic cultural heritage, pluralism, pan Malay ism, and institutional reform. This concept emphasizes the coordination between economic development and spiritual civilization, but there is an irreconcilable contradiction between pluralism and the ethnic concept in the Malaysian constitution, which is susceptible to the impact of Islamic conservatism. Anwar's political practice has shifted from idealism to pragmatism, with policies prioritizing stability. Cultural integration strategies have been difficult to smooth out ethnic rifts, and the development of moral economy has become an indirect path to shaping social and national identity. The integration of Malaysian ethnic groups is facing difficulties, and the public is concerned that the concept of "Chang Ming Malaysia" has become an empty slogan. To unleash its potential to transform the country's fortunes, it is necessary for political parties to respect, trust, and innovate to overcome the resistance of the old system. Anwar's anti-corruption agenda is considered stalled and deviates from Changming's views. How "Changming Malaysia" can break away from the barriers of reality and regain trust, and its effectiveness in promoting inter ethnic integration and national identity, requires attention to the governance practices of the united government in the future.