Explored the origin and development of human language, emphasizing the importance of language as a tool for social communication. The article mentions that language develops with the changes in society, exhibiting conservatism and variability. At the same time, the relationship between language and social conventions, as well as the universality of language, were discussed. The language and writing construction in China is closely linked to national strategies, and relevant policies and regulations such as the National Common Language and Writing Law and the Outline for Poverty Alleviation and Development in Rural China emphasize the importance of promoting Mandarin and standardizing Chinese characters. The national common language and script are regarded as the key to promoting economic development and social progress, especially in ethnic regions. However, there is currently an imbalance and insufficiency in the language and writing construction in rural areas, especially in ethnic minority areas. Improving the language proficiency of the population in ethnic areas and how to use language and writing to promote rural revitalization have become the focus of academic attention.
Explored the crucial role of language in the process from poverty alleviation to rural revitalization. China has been implementing language poverty alleviation since 2011, aiming to promote overall quality improvement by enhancing language and writing abilities. Language poverty alleviation relies on education as a guarantee, increasing human capital and reducing poverty through intervention in early childhood language development. The promotion of a national common language and standardized Chinese characters is the core content of language poverty alleviation, which helps to establish a unified market and political identity among citizens of modern countries. Language is positively correlated with economic development, and economically developed societies have higher requirements for language proficiency. Insufficient individual language ability is one of the important factors leading to poverty. After 2020, China entered a new period of development, and how language can help rural revitalization has become a research focus. Mandarin, as the national lingua franca, is a fundamental factor in rural revitalization. Language can serve as a carrier of knowledge, information, and culture, assisting in rural revitalization. The promotion of national lingua franca has fundamental support and social service functions for common prosperity. As a multi-ethnic province, Yunnan Province has typical language development measures, such as creating demonstration villages for Mandarin popularization. In the process of connecting tradition and modernization in rural society, the subjectivity and initiative of farmers in participating in rural revitalization are insufficient. This article is based on the Yunnan Rural Revitalization Experiment and constructs an analytical framework for "language assisted rural revitalization", providing experience and reference for rural revitalization in ethnic areas.
Under the dual urban-rural system, rural development in ethnic areas faces multiple challenges, including industrial decline, ecological degradation, talent loss, weakening of traditional customs, and non-traditional security issues. The language dilemma is a key issue that affects economic and social development as well as rural modernization. The language dilemma mainly manifests as insufficient national language proficiency, limited participation, and difficulties in protecting ethnic language diversity. The cases of H Village in Mengla County and B Village in Zhenkang County, Yunnan Province, show that insufficient language ability affects children's education and participation in rural construction. The education level in ethnic regions is limited, and the Mandarin proficiency of teachers is not high. Improving communication skills can help prevent intergenerational transmission of poverty. The protection of ethnic language diversity faces challenges, such as the gradual loss of Dai language and script. In rural revitalization, it is necessary to balance economic development with the protection of ethnic language and culture.
The core of rural revitalization in ethnic areas lies in the development of characteristic industries. The intervention of state power has led to low participation of farmers, and the cultivation of universal language ability is the key to enhancing farmers' enthusiasm. By improving the national language proficiency of rural populations, their modern thinking and abilities can be enhanced, thus enabling them to participate more actively in rural revitalization. In addition, discourse construction through language landscape construction, such as rural new discourse, can enhance the sense of national identity in ethnic regions and play an important role in strengthening national identity.
The paper points out that although language has no class nature, it has the function of value prediction, reflecting social discrimination and value prediction. With the development of rationalism and market economy, the symbolic differences between urban and rural areas have intensified, leading to socialized morality and shame. To eliminate these differences, it is necessary to promote the strategy of rural revitalization and achieve common prosperity. Enhancing the value of rural areas requires the intervention of language and writing to play their basic functions, such as social development, cultural dissemination, value prediction, and political stability maintenance.
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