Articles | 更新时间:2024-09-07
Research on the Background, Present Situation and Task of the Development of Beijing Language Industry
李艳    作者信息&出版信息
Journal of Language Policy and Language Planning   ·   2024年9月7日   ·   2023年 第1期  
0 8(CNKI)
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AI 摘要

Introduced the definition, composition, and importance of the language industry in national development. After the reform and opening up, industries such as language training, translation, and publishing developed rapidly, followed by emerging industries such as language technology, assessment, art, creativity, rehabilitation, and exhibitions. The language industry, as a high-end service industry and high-tech industry, plays an important role in the combination and transformation of a country's soft power and hard power.

Macro background analysis of the development of Beijing's language industry

An in-depth analysis was conducted on the macro background of the development of Beijing's language industry, including demographic factors, economic foundation, and industrial policies. Population factor analysis indicates that the population in Beijing has a high level of education and a high demand for language products. The population aged 20-39 accounts for a large proportion and is the main consumer of language products. Economic analysis shows that Beijing's tertiary industry is developed, and the proportion of new economy, strategic emerging industries, and high-tech industries is increasing, providing a favorable economic environment for the development of the language industry. The analysis of industrial policies emphasizes that Beijing's urban planning and industrial policies provide policy support for the development of the language industry, especially the development of technologies such as artificial intelligence and big data, which provide impetus for innovation in the language industry.

Analysis of the Current Situation of the Language Industry in Beijing

The analysis of the current situation of Beijing's language industry covers multiple formats, including language training, translation, publishing, technology, rehabilitation, art, creativity, and testing. The language training industry has a wide audience, with products covering the entire process of personal growth. The market size of language training for studying abroad and English exam coaching in Beijing is large, with an adult English market size of 95.3 billion yuan and a youth English training market size of 125 billion yuan in 2019. The language translation industry aims to achieve communication, and there are many translation companies in Beijing, with a total output value of 55.448 billion yuan in 2019. The language publishing industry includes books, journals, audio-visual publications, etc. In 2019, the operating revenue of language book publishing in Beijing was about 5.4 billion yuan, and the operating revenue of language journal publishing was about 160 million yuan. The language technology industry involves speech recognition, search engines, etc. The market size of intelligent speech products in Beijing is about 4.536 billion yuan, and the market contribution of search engine products exceeds 108 billion yuan. The language rehabilitation industry focuses on the treatment of language disorders, with a market size of approximately 640 million yuan for cochlear implants and hearing aids in Beijing in 2019. The language arts industry includes cross-talk, storytelling, etc. The calligraphy art market in Beijing has a scale of about 2 billion yuan. The language and creative industry involves naming services, advertising copy design, etc. The output value of advertising copy creation in Beijing is about 50 billion yuan. The language testing industry includes Mandarin proficiency tests, among others, and China's leading foreign language testing services are extensive. Overall, the language industry market in Beijing has a huge scale and various business formats are developing well, playing an important role in enhancing humanistic literacy and cross-cultural communication capabilities.

3 Tasks Faced by the Development of Beijing's Language Industry

The Opinion on Strengthening Language and Writing Work in the New Era issued by the General Office of the State Council emphasizes the fundamental, global, social, and universal role of the language and writing industry in national development. As an important node in urban development, Beijing needs to combine the development of language industry with urban construction planning to better serve urban construction and build a harmonious language life. The tasks facing the development of Beijing's language industry include: enhancing the language industry awareness and operational management capabilities of supply entities, promoting the growth of total supply capacity through macroeconomic policy adjustments and industrial structure optimization; Explore and enhance the intrinsic driving force of the language industry, grasp language resources and consumer demand through resource inventory and database construction, in order to support the sustained, efficient, and high-quality development of the industry; Strengthen intellectual support and coordinated linkage for the development of the language industry, support interdisciplinary construction and talent cultivation in universities, establish a mechanism for government industry university research coordination and linkage, in order to promote the overall development of the language industry.

4 Conclusion

It is difficult to conduct a survey on the language industry and prepare a report. The data in this article includes both direct and indirect data, which have been verified for reasonableness and conservatively estimated. Suggest incorporating the language industry into the national economic statistical system. The National Language Commission has identified relevant research as a key focus to promote the construction of language industry databases, grasp national conditions, and formulate development policies. Measuring pillar industries requires considering indicators such as GDP proportion, industry correlation, impact coefficient and added value, employment, and energy and resource conservation. Exploring the pivotal role of the language industry in the economic development of Beijing.

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