The development of information technology has promoted the diversification of business communication methods, and annual reports play a key role in conveying financial information and shaping corporate image. Interpersonal meaning expresses attitudes and influences others' behavior in language communication, and has significant value in the study of interpersonal meaning in corporate annual reports. As a leading enterprise in China's information industry, Lenovo Group's English annual report is a typical case study of how Chinese listed companies build interpersonal meaning and establish international image through language resources.
Evaluation theory is a system that studies attitudes, emotional intensity, and values in discourse. Its functions include expressing viewpoints, establishing communicative relationships, and constructing discourse. Domestic research began in the early 21st century, with scholars such as Wang Zhenhua making contributions to the introduction and application of evaluation theory, while pointing out its limitations and proposing suggestions for improvement. The application of evaluation theory in China includes language interaction, contextual analysis, and the semantic perspective of functional grammar. The three subsystems of evaluation theory are attitude, intervention, and hierarchy, with attitude being the core, including emotion, judgment, and discrimination. Intervention system analyzes the sources of attitudes, and the gradient refers to the increase or decrease of attitudes. Evaluation theory has been applied in fields such as news, legal discourse, and academic discourse.
This chapter explores the interpersonal significance of Lenovo's English corporate annual report, aiming to analyze the distribution characteristics of textual resources in the annual report and how they convey interpersonal significance. The study selected Lenovo's 2020 annual report as the sample and used a combination of qualitative and quantitative analysis methods. Firstly, convert the annual report text from PDF to Text document and use Python tools to extract the text resources from the images. Then, use UAM Corpus Tool 3.3 software to manually label and identify the evaluation resources, and count the quantity and percentage of each sub resource. Finally, based on the statistical results, conduct a thorough analysis of the interpersonal significance conveyed by the annual report.
The distribution of evaluation resources in Lenovo's 2020 annual report shows that attitude resources dominate, with positive attitude resources accounting for the vast majority, indicating that the annual report tends to convey positive information to establish a positive corporate image. Among emotional resources, satisfaction resources account for the largest proportion, indicating that the annual report emphasizes company achievements and employee performance. Among the judgment resources, social evaluation resources dominate, capability resources highlight corporate performance, and appropriateness resources demonstrate corporate social responsibility and ethical standards. In the appreciation of resources, valuable resources emphasize the social contribution of the enterprise, while constitutive resources showcase the enterprise's strategy and development potential. Among the intervention resources, contractionary resources account for the majority, indicating that the annual report tends to limit other voices, while expansive resources indicate that the annual report considers internal and external opinions. In hierarchical resources, linguistic resources dominate, showcasing the strength of the enterprise through quantitative and reinforcement methods, while focused resources adjust their relationship with readers through sharpening and softening methods. Overall, the annual report aims to enhance readers' trust and recognition of the company through the use of these evaluation resources, and promote future cooperation.
Lenovo's annual report prefers to use attitude resources in the three subcategories of evaluation theory, with judgment resources being the most common, followed by identification resources, and emotional resources being the least. The annual report showcases the strength of the enterprise through judging resources, establishes a reliable image through capability resources, and deepens the impression of legality and legality through appropriate resources. The three subsystems of appreciating resources are used to shape a positive corporate image and enhance development confidence. Although emotional resources are limited, they can bring readers closer together. The positive frequency in attitude resources is much higher than the negative, conveying a positive corporate image. In the intervention system, there are more contractionary resources than expandable ones. Enterprises accept closed information sources while attempting open expression to enhance credibility. Denying the limitations of sexual resources to replace voices, promoting positive images through public announcement resources, and accepting the influence of sexual resources on readers. In the hierarchical system, linguistic resources are used to showcase performance and strategy, focusing on resources to bring readers closer. The annual report conveys positive information through evaluating resources, establishes a positive and multi-faceted corporate image, and conveys sincere and reliable interpersonal relationships.
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