1 Introduction

The importance of deepening cultural exchanges and mutual learning was emphasized, and it was pointed out that promoting the international dissemination of Chinese culture through telling urban cultural stories. International sister city relations play a key role in national diplomacy and people to people diplomacy, and traditional urban culture is the core of urban stories and a reflection of the spirit of the Chinese nation. Wuhan has utilized cultural resources such as "Yellow Crane Tower" and "Story of a Lover" to promote cultural exchanges between China and Germany and foster people to people connectivity. The German version of the work has received high praise in Germany and is regarded as a positive force in promoting mutual learning between Chinese and German civilizations and building a community with a shared future for mankind. The following content will explore how to better tell urban cultural stories to promote cultural exchange.

Using innovative methods to tell the story of traditional urban culture well

Urban traditional culture is the source of urban stories and the embodiment of national spirit. International dissemination through storytelling can enhance the dissemination effect and influence of urban culture. Innovative international communication methods, such as combining urban cuisine culture with other excellent traditional cultures, can help build international brands for cities, promote international cooperation and industrial upgrading. Le Wei, President of the German Association of Mayors, believes that urban cultural stories are a new model for international dissemination of cities, emphasizing the importance of cultural exchange and mutual learning of civilizations.

Conduct basic research and applied research on the target audience and market for dissemination

In international communication practice, market research is crucial to avoid cognitive biases. The introduction of research decision-making mechanisms helps to improve the scientific level of decision-making, thereby enhancing the effectiveness of communication. The dissemination practices of "Yellow Crane Tower" and "Zhiyin Story" demonstrate the role of research in formulating communication strategies. Through market research, the best communication methods, channels, paths, and target audiences can be identified to enhance communication power and influence. The three-dimensional and diversified communication methods and channels are particularly important for deepening the communication effect. The application of scientific research decision-making mechanisms can help identify communication bottlenecks and problems, and thus find solutions.

International communication and translation cannot be equated with each other

International communication and translation are two different concepts, and the international communication of urban culture requires creative transformation and innovative development of traditional culture, exploring its contemporary value and global significance. There is a time gap in the dissemination of Chinese urban stories, which requires processing, organization, and re creation. The German versions of "Yellow Crane Tower" and "Zhiyin Story" utilize creative transformation and innovative development to leverage strategic resources, solve the problem of the world's understanding of China, and eliminate biases and misunderstandings towards China's environmental protection. The integration of the concept of building a community with a shared future for human ecology into "Zhiyin Story" has allowed traditional Chinese culture to shine new on the world stage. International communication cannot be simply equated with overseas translation. After translation, works need to be effectively disseminated to society and the public.

5. Establish a sustainable communication reward mechanism

Emphasis was placed on the long-term and sustainable nature of cultural promotion, and it was proposed to establish incentive mechanisms to promote the transformation of traditional communication methods towards long-term sustainability. The promotion cases of "Yellow Crane Tower" and "Zhiyin Story" in Germany demonstrate the importance and influence of deep dissemination. International communication needs to go beyond one-time events, and the promotion of excellent traditional culture should focus on depth and sustainability. The award mechanism should encourage the long-term dissemination of excellent works to enhance the international influence of Chinese culture.

6. Give full play to the function and role of urban cultural dissemination in the construction of urban internationalization

The lack of recognition of Chinese urban cultural stories in international communication is mainly due to insufficient attention from local governments to cultural dissemination and a lack of professional talents. Domestic city officials believe that there are challenges in international communication, such as a lack of innovation and precise dissemination. The dissemination of cultural heritage in foreign cities is highly valued, as emphasized by the President of the German Association of Mayors, emphasizing the importance of cultural exchange. The pilot dissemination of "Yellow Crane Tower" and "Story of a Lover" has achieved good results through quantitative and qualitative research, maintaining close contact with the target audience. The spread of Hot dry noodles in Wuhan and lotus roots in Hubei has promoted German cooperation in many fields, and promoted the city's international cooperation and industrial transformation and upgrading.

Transitioning from single dissemination to two-way interactive dissemination

Emphasis was placed on the importance of transforming urban cultural dissemination from one-way communication to two-way interactive communication in international exchanges. General Secretary Xi Jinping proposed that cultural exchange and mutual learning are crucial for the progress of human civilization and the peaceful development of the world. The dissemination of urban culture should achieve two-way interaction, not only spreading the stories of Chinese cities, but also introducing foreign urban culture and management experience. The successful dissemination of "Yellow Crane Tower" and "Story of a Friend" in Germany demonstrates the practical effect of the two-way communication concept. Although the Chinese academic community has recognized the importance of two-way communication, the international communication system of local cities still relies mainly on one-way communication. The M ü nster China Research Center in Germany has achieved two-way dissemination through comparative research on urban management between China and Germany. It not only spreads the story of Wuhan to Germany, but also introduces German urban governance experience to China, promoting the internationalization construction and management of Chinese cities. The achievements of the research center have been published and reprinted in Chinese and German media, attracting relevant departments of Chinese cities to come to Germany for investigation and learning, providing useful reference for the revitalization and modernization of rural areas in China. The German media also conducted in-depth reports on the innovative practices and contributions of the research center in Sino German cultural exchanges, ensuring good results in promoting Chinese cities in Germany. The two-way communication not only promotes cultural exchanges between China and Germany, but also provides valuable experience for the internationalization construction and management of Chinese cities.

8 Localization Construction of International Communication

Explored the importance of localizing international communication, including both content and channels. The case studies of Wenchuan earthquake reporting and Liangzhu culture promotion demonstrate how to effectively spread Chinese culture on the international stage through localized content production and enhanced relevance. At the same time, it pointed out the shortcomings of traditional international communication methods in channel localization, such as limited influence of overseas social media and inappropriate language expression. The necessity of strengthening the localization research of communication channels was proposed, and the cooperation between the M ü nster China Research Center and local communication channels in Germany was taken as an example to illustrate how to overcome obstacles and improve communication effectiveness through cooperation. In addition, the potential of German libraries as a communication channel and the dissemination practice of Chinese stories in Germany were also mentioned.

Strengthening the construction of international communication talent team

General Secretary Xi Jinping proposed to strengthen the construction of the international communication talent team to enhance the efficiency of international communication. The Yellow Crane Tower and Zhiyin Story, as examples of urban cultural dissemination, have received widespread attention since 2018 and have been included in think tank literature. In 2022, these two cases were introduced into the Foreign Affairs Office Lecture Hall in Wuhan, aiming to promote the global dissemination of stories and serve the "the Belt and Road". The report emphasizes that an international perspective and innovative communication concepts are crucial for promoting cultural spirit, facilitating international cooperation, and industrial upgrading. Through training, participants can enhance their communication skills and bring development opportunities to government management departments.

10 Innovative Studies on International Communication System Theory and Strategic System Reconstruction

This chapter explores how to use systems theory thinking to construct an international communication strategy system to achieve urban and national development goals. The author proposes that international communication should transform from extensive to refined, creatively transform and innovate traditional culture, and explore its contemporary value and global significance. The dissemination objects should be classified and layered, and the dissemination methods should shift from short-term dynamics to long-term sustainability, and from single dissemination to two-way dissemination. At the same time, the function and role of cultural dissemination in urban internationalization construction should be leveraged, and training should be conducted to enhance international communication capabilities. In terms of practical transformation, it is recommended to create a collaborative system linkage platform to achieve effective dissemination of urban culture.

11 Conclusion

Strengthen the systematic research and dissemination system, draw on foreign experience, improve the domestic system, find new paths for Chinese culture to enter the German dissemination system, promote cultural exchange, and jointly build a community with a shared future for mankind.