It emphasizes that in the context of globalization, the cultivation of cross-cultural communication skills in higher education has become particularly important. Professor Zhu Hua's book "Exploring Cross Cultural Communication: Language in Action (Second Edition)" proposes a new perspective on cultivating cross-cultural communication skills in response to this demand. The book not only discusses cross-cultural communication phenomena such as language learning, workplace, business communication, family interaction, and tourism, but also delves into the cultivation methods, obstacles, and success factors of cross-cultural communication skills. In addition, the book also proposes ways to critically understand cross-cultural communication, including the relationship between language and cultural thinking, cultural theory, the multiplicity of cultural identities, and cross-cultural concepts. Professor Zhu Hua's books encourage readers to think critically about cross-cultural communication through practical cases and activities, avoiding stereotypes and cultural essentialism. The new version of the book has been updated in theoretical development and communication scenarios, enhancing readability and practicality, and is an important resource in the fields of applied linguistics, intercultural communication, and communication studies.
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