1 Introduction

Emphasis was placed on the importance of enhancing international communication capabilities, especially in the field of business discourse. The article points out that cultivating talents who are proficient in using international business discourse strategies is crucial for enhancing China's discourse power in international business. By reviewing the book 'Promoting Global Market Ethics - The Creativity of International Business Discourse', the aim is to provide reference for domestic business English education and international communication capacity building, in order to promote the effective international dissemination of Chinese stories.

2. Moral Creativity in International Business Discourse

Deeply explored the creativity of international business discourse in promoting market moralization. Author Annette Seney believes that the market is not only a place for commercial activities, but also a mechanism through which morality and immorality can be mutually transformed, and international business discourse is the key to achieving the moral evolution of the market. She defines international business discourse as the discourse related to market activities released by direct and indirect participants in the market, including internal and external documents.

3 Insights into the Practice of Creative Business Discourse in China

The importance of strengthening the research on ethical creativity in business discourse was emphasized, and it was pointed out that there is currently relatively little research on international business discourse in China, mainly focusing on the structure of corporate reports, performance impact, and quality assurance. It is suggested that future research should focus on international comparisons and specific strategies of business discourse, paying attention to discourse content, emotions, and text structure, as well as target audience needs under different social and cultural backgrounds. At the same time, the necessity of cultivating morally upright business foreign language talents was proposed, emphasizing that business English teaching should cover business ethics and ethical values, and improve students' critical thinking and communication skills. In addition, the importance of implementing international business discourse strategies was discussed, and it was pointed out that through effective business discourse practices, China's discourse power in the formulation of international ethical standards can be expanded, and the updating of international market ethical standards can be promoted.

4 Conclusion

There are deficiencies in the brand awareness, recognition, and influence of Chinese multinational enterprises in the international market, mainly including insufficient international communication capabilities, inadequate moral image response, and insufficient practical application of international business discourse. To address these issues, it is recommended to strengthen research on international business discourse, adopt interdisciplinary methods to compare the strategies of Chinese and foreign enterprises, and stimulate creativity; Deepen business English education, cultivate talents who master international business discourse strategies, and enhance the international moral image of enterprises; Practice international business discourse strategy, participate in the construction of international market ethical standards, enhance international influence and moral standard discourse power.