The importance of strategic resources in foreign language teaching in the 21st century has been emphasized, and the Ministry of Education's "Guidelines for College English Teaching" advocate for universities to offer English courses with professional characteristics. Needs analysis is the foundation for determining teaching objectives, taking into account the needs of society, learners, teachers, and administrators. The research on foreign language teaching aims to serve students' employment and understand the practical needs of work for English. Long proposed the classification of foreign language demand information sources and emphasized the importance of internal needs within enterprises. The demand for foreign language talents in the manufacturing industry of the Yangtze River Delta region has prompted universities to conduct research on English target needs to support local economic development and talent cultivation.
The literature review section points out that the research on enterprise English needs analysis is based on the communicative function of language and focuses on the target task requirements. Research often focuses on specific enterprises or industries, using diverse data collection tools such as questionnaires and interviews. Domestic and foreign researchers generally agree on the comprehensiveness of the demand information graph and the diversity of collection tools. This study focuses on the manufacturing industry in the Yangtze River Delta region, aiming to provide scientific basis for designing teaching syllabi and integrating vocational English content into applied undergraduate colleges.
This chapter elaborates on the research design for the English needs of manufacturing enterprises in the Yangtze River Delta region. The research questions include employee English usage, strategies for companies to improve employee English proficiency, and employee evaluations of college English education. The research subjects are employees and managers of six manufacturing enterprises in Suzhou, using a combination of questionnaire surveys and semi-structured interviews. The questionnaire design is based on social needs analysis and needs analysis models, and is divided into three parts: basic information, English usage in the workplace, and the applicability of college English teaching. After the trial test, the questionnaire was optimized to ensure the reliability and validity of the scale. A total of 120 valid questionnaires were collected, and detailed information about the English needs of enterprises was collected through scale analysis and interviews. Workplace inspections were also conducted to assist in understanding the status of enterprise English needs.
The survey results show that the frequency of English use by enterprise employees in actual work, from high to low, is as follows: reading explanatory information, browsing English websites, technical communication, writing email reports, business negotiations, and foreign-related receptions. Reading to obtain information is the main language practice, which is consistent with the enterprise's requirements for employees' English skills. In the overall evaluation of the use of English skills by enterprise employees, the proportion of "always used" and "frequently used" is relatively low, while the proportion of "sometimes used" is relatively high. The strategies adopted by enterprises to enhance employees' English language skills include sharing cultural differences, self-learning, purchasing online courses, internal training, and competitions. The evaluation of college English education by enterprise employees shows that college English teaching can meet the needs of work to a certain extent, but a large proportion of respondents still believe that it cannot meet the needs of work, especially in terms of professional vocabulary learning and oral information transmission ability. Corporate employees generally believe that cross-cultural communication skills and the confidence to take on challenges are equally important.
The survey found that manufacturing enterprises in the Yangtze River Delta region have a demand for employees' English skills and cross-cultural communication knowledge, but they do not need to be proficient. Teaching inspirations include restructuring teaching objectives, emphasizing the cultivation of English application ability and cross-cultural communication awareness; Update teaching mode, adopt blended online and offline teaching, integrate professional English and college English teaching, and invite industry experts to share; Improve teaching evaluation, adopt diversified evaluation models, and evaluate based on enterprise needs.
A survey was conducted to investigate the English usage of employees in manufacturing enterprises, their English training strategies, and their evaluation of college English education; Proposed reform suggestions for teaching objectives, modes, and evaluation systems; In the future, we will explore the path and effectiveness of integrated teaching.
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