更新时间:2024-09-07
A Book Review of Exploring Business Languageand Culture and Its Implications
栗洁歆 ,  王立非    作者信息&出版信息
Chinese Journal of ESP   ·   2024年9月7日   ·   2023年 第2期  
0 2(CNKI)
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1 Introduction

The book "Exploring Business Language and Culture" is co authored by multiple international scholars and covers three main themes: the development of business English proficiency, business value, and business communication. It aims to reflect the latest research trends in the field of business language and culture, and provide new perspectives and inspirations for business English teaching.

New progress in research on business English teaching abroad

Chapter 2 of the paper, "New Developments in Foreign Business English Teaching Research," covers four themes: business values, business English ability development, business communication dimensions, and business and academic culture. In terms of business values, intergenerational differences in values, business ethics, corporate social responsibility, and conflicts of business etiquette between China and Poland were discussed. The cultivation of business English proficiency emphasizes the importance of cross-cultural and information technology skills, proposes the integration of cross-cultural skills into the curriculum system, and explores the role of humor in business communication. The different dimensions of business communication analyzed the communication preferences of the millennial generation and the challenges faced in business English teaching, such as lack of business experience and appropriate language background. The Business and Academic Culture section explores the connections, differences, and common features between academic language and business language, as well as how business cases in literary works can broaden students' knowledge. These studies provide new perspectives and insights for business English teaching.

3 inspirations for domestic business English teaching

The book "Exploring Business Language and Culture" provides important insights for the teaching of business English in China. Firstly, it emphasizes the education of moral character and talent cultivation, integrating "curriculum ideology and politics" into teaching, and cultivating students' correct worldview, values, and socialist core values orientation. Secondly, emphasis should be placed on cultivating business English proficiency, including language proficiency, learning ability, and business ability, to meet the needs of the globalized business world. At the same time, with the internationalization of higher education and the development of business, cross-cultural competence cultivation should shift from general to specialized, from basic to high-level, from single to diverse. In addition, the cultivation of information technology skills cannot be ignored to adapt to the workplace environment of digital economy and trade. Finally, to expand their knowledge of business culture, students majoring in Business English should possess humanistic literacy, Chinese sentiment, and international perspective, and study related courses such as literature, history, and philosophy, forming a knowledge system that combines humanities and social sciences. Teaching strategies should cultivate students' solid English language proficiency, mastery of international trade rules, cross-cultural business communication skills, and information technology abilities to adapt to the new requirements of building a community with a shared future for mankind.

4 Conclusion

It emphasizes the importance of the book "Exploring Business Language and Culture" for the construction of business English majors, curriculum development, and talent cultivation, highlighting the core position of business ethics and morality, cross-cultural and information technology abilities, and business culture knowledge in business English education.

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