1 Introduction

Introduced the origin, development, and impact of Chinese subtitle groups on the field of film and television translation. The subtitle group promotes the dissemination of excellent overseas film and television works in China through free translation and sharing of overseas film and television subtitles through online streaming media. With the strengthening of national control over online copyright, the golden age of subtitle groups has ended, and Chinese film and television translation has entered the "post subtitle group era". Although subtitle groups have received attention, research on them is relatively lacking. The article aims to analyze the deconstructive effect of subtitle groups on traditional film and television translation, and explore the transformation of Chinese film and television translation in the localization wave of the "post subtitle group era".

The Rise, Development, and Decline of the Subtitle Group Era

The subtitle group originated in 2001, starting with the translation of "Friends", and rose to fame in 2006 with "Prison Break". Subtitle groups are active in online forums, but face copyright disputes and legal gray areas. Internal competition, cost burden, member mobility, and uneven translation quality also plague the subtitle group. In 2009, SARFT strengthened the management of Internet audio-visual content, resulting in the closure of many BT download websites. Mainstream video websites such as Tudou, Youku, and iQiyi have begun to introduce overseas dramas, squeezing the survival space of subtitle groups. Some subtitle groups have collaborated with video websites to transition towards commercialization, but this has raised public welfare concerns. At the end of 2014, Sagittarius and Renren closed, marking the end of the era of subtitle groups. However, the influence of subtitle groups on online film and television translation is still profound. With the rise of language services and localized translation, film and television translation is undergoing new transformation and reshaping.

3 Literature review on subtitle groups

The Western Network Subtitle Group originated in the mid-1990s, focusing on the translation of Japanese anime and foreign film and television dramas. Diaz Cintas and Munoz Sanchez conducted the first systematic study on subtitling groups, pointing out that their translation strategies are innovative and personalized, while also controversial. Perez Gonzalez believes that the subtitle group's translation strategy challenges traditional translation. Although subtitle groups face infringement issues, their impact in the field of film and television translation cannot be ignored. The research on subtitle groups in China started relatively late, with an early focus on workflow and copyright issues. Recent research has become more diverse and in-depth, involving subcultural features, translation strategies, and styles. However, there is still a lack of research on how subtitle groups affect official film and television translation, and how the two promote each other's transformation.

Deconstruction of Traditional Film and Television Translation by Subtitle Group

In depth exploration of the deconstructive role of subtitle groups in the traditional mode of Chinese film and television translation in the "post subtitle group era". Inspired by deconstructionist theory, subtitle groups challenge multiple aspects of traditional film and television translation through the concealment of cyberspace, including translator subjectivity, translation strategies, audience habits, and subtitle functions.

The Reshaping of Chinese Film and Television Translation in the Post Subtitle Era

Explored the reshaping process of Chinese film and television translation in the "post subtitling era". With the development of new media technology and the growth of audience demand, subtitle groups have promoted the transformation of traditional film and television translation into a new era. Although its golden age has passed, its impact is still profound. Currently, Chinese film and television translation is undergoing a new stage of adaptation and reshaping, exhibiting characteristics of popularization, collaboration, and service. Globalization and digitization are driving the transformation of the translation industry towards language services. As a pioneer in crowdsourcing translation, subtitle groups have promoted the localization and language service of film and television translation. Commercial large language service companies such as Transsion have eliminated copyright issues by recruiting global translators to provide one-stop services.

6 Conclusion

The era of subtitle groups has had a profound impact on Chinese film and television translation, driving its transformation. Film and television translation is a multi-party dialogue in the context of cultural differences, and the impact of interdisciplinary changes on translation needs to be considered. In the new era, interdisciplinary theoretical integration and modern translation technology should be utilized to align with national cultural communication strategies and promote the development of film and television translation.