Введение

The chapter discusses the changes in the world over the past years and the need to revise paradigms of the development of states and cultures. It also explores the search for new ethical values and the way in which humanity continues to create myths, which according to some scholars, is a way to harmonize time and space. The chapter then discusses the concept of "new mythology" and how it differs in western and eastern cultures. It argues that western culture creates and exploits modern myths for manipulative purposes, while eastern cultures are seen to embrace the deep link between the modern individual and the history of humanity.

Заключение

Conclusion

Western culture, insisting on globalization principles and in a sense unification, creates autonomy and dissociation among people. And if ethnic groups do not resist this process, then "otherness" will gradually cease to be "in demand". Chinese civilization manages to engage in dialogue with other cultural codes and even carry it out, often according to its own rules, preserving its "axiological core", its identity. Undoubtedly, today, Chinese culture, like others, is undergoing a profound transformation. If in Ancient China, the local simultaneously represented the global, universal, and even acted as an absolute, today, "the global localizes the local in its own quality", that is, globalization "forces" the local to actualize in new conditions, complementing the existing "skeleton" of identity with new semantic loads. The position of Chinese culture and society in this issue can be understood from the words of a Chinese science representative - Professor Tu Weimin, who stated that traditions continue to play a significant role in creating various forms of modern functioning and that the West has not actually deviated from the foundations of traditional society, that it is the awareness and acceptance of sometimes mutually exclusive differences that contributes to the self-understanding of modern global society. For Amy Tan, the historical memory of the Chinese people "defends itself" in the conditions of changing social status, cultural orientations, social roles, and types of activities through the creation of "new mythology". The writer offers a new form of ethnonational identification - a "mythological variant" that helps individuals evaluate their existence. Without finding a "genetic homeland" within themselves, a person is also deprived of the opportunity to overcome their own "one-dimensionality" and loneliness, as well as to find answers to the most important questions that explain the meaning of their existence.