The core role of ideological and political education in shaping the correct values of college students was emphasized, while pointing out the negative impact that the proliferation of self media information may have on students. The article analyzes how to improve students' comprehensive quality by improving ideological and political education strategies in the era of self media, in order to cope with the challenges brought by information overload.

1、 The positive impact of self media on ideological and political education in universities

Self media provides rich teaching resources for ideological and political education in universities, breaking through time and space limitations and increasing teaching flexibility. Presenting content in the form of graphics and text has enhanced students' interest and enthusiasm for learning, promoted the cultivation of students' self-learning awareness, and improved the effectiveness of ideological and political education.

2、 Problems in ideological and political education in universities under the background of self media

In the era of self media, ideological and political education in universities faces many challenges. Students have low interest in the course, are easily influenced by online information, and their values may deviate from the correct direction. The traditional teaching model neglects student initiative, has limited teaching resources, outdated teaching concepts, and fails to fully utilize the advantages of information-based teaching. The teaching staff needs to enhance their professional abilities and effectively integrate self media with teaching to improve the effectiveness of ideological and political education.

3、 Countermeasures for the Implementation of Ideological and Political Education in Colleges and Universities in the Era of Self Media

Create a good teaching environment, supervise internal website information through the university network information center and publicity department, filter negative content, and reduce the impact of negative culture and information on students. Strengthen self media education and publicity, make teachers and students aware of the role of self media in classroom teaching, use self media for teaching and learning, innovate teaching models, and enhance students' interest in participation. Utilize self media to integrate and optimize teaching resources, enrich classroom teaching content, innovate classroom teaching models, such as online teaching, and make up for the shortcomings of classroom teaching. Strengthen the construction of the teaching staff, provide ideological and self media knowledge training for existing teachers, enhance their sense of responsibility, and encourage them to learn advanced knowledge. Enrich the teaching staff, invite counselors and subject teachers to participate in self media ideological and political education activities, and enhance teachers' innovative awareness. Invite ideological and political experts to give special lectures, encourage teachers to learn from experiences and methods, and provide theoretical support for information technology education work.