1. Introduction

Emphasize the importance of translating and introducing Chinese literature to the outside world, believing that it is not only a means of cultural dissemination, but also a key factor in enhancing the country's soft power. Research should go beyond the technical level and focus on the actual acceptance of translated works, namely the reading intention and comprehension ability of target language readers. The research focus should shift from expanding the scale of translation to evaluating the effectiveness of translation, reflecting on technical norms and model construction, and ensuring that Chinese cultural characteristics, ethnic identity, and national image are truly presented in translation. Taking Gu Hua's "Furong Town" as an example, this study empirically investigates the reading evaluation of target language readers, explores the basic norms of Chinese literature translation to foreign countries, emphasizes the importance of cultural confidence and cultural consciousness, and proposes strategic suggestions.

2. Research methods

This chapter introduces research methods aimed at obtaining authentic evaluations of "Furong Town" from American college students. The study used questionnaire surveys and interviews, with questions covering aspects such as novel content, cultural background, and translation evaluation. Cross referencing questionnaire survey and interview data for qualitative interpretation, exploring the basic principles and strategies of translating and introducing Chinese literature to the outside world. As a research material, 'Furong Town' is representative because it deeply reflects the social reality of China during the Cultural Revolution. The research design includes three research questions, and the questionnaire design is divided into seven major questions, covering evaluations of the work, translation strategies, and Chinese cultural cognition. The questionnaire adopts a "triple text" format to facilitate objective evaluation of the translation. The survey targets 116 officially registered students from three universities in the United States, with a valid questionnaire response rate of 91%. The interviewees were 15 randomly selected students for comparative analysis with questionnaire data. The entire investigation and interview were completed from May to July 2018.

3. Results and Discussion

This chapter analyzes the target language readers' understanding of "Furong Town" and its cultural background, their evaluation of translation strategies and quality, and their cognitive expectations of Chinese culture through questionnaire surveys and interview data. The results show that target language readers have very limited understanding of China's "Cultural Revolution" and "Furong Town". They mainly obtain information through the Internet and film and television materials, rather than reading books. In terms of translation strategies, readers tend to prefer literal translation, believing that it helps to understand the characteristics of Chinese language and cultural connotations. The overall evaluation of the English translation of 'Furong Town' is not high, and it is believed that it has failed to effectively spread Chinese culture. Target language readers expect to be exposed to Chinese literature and narrative styles that are different from their own culture, but lack a strong desire to gain a deeper understanding of Chinese history and cultural traditions. Film and television works and online information are their main channels for understanding Chinese culture. Translation plays a unique role in cross-cultural communication, especially for relatively disadvantaged or marginalized literary systems. The strategy of alienation translation is not only a technical choice, but also a reflection of cultural policies, reflecting the translator's attitude towards the original language culture, and has enlightening significance for the translation of Chinese literature.

4. Reflection on the Translation and Introduction of Chinese Literature to Foreign Countries

In depth exploration of the reflection on the translation and introduction of Chinese literature to foreign countries, emphasizing the importance of strengthening "reader awareness" and constructing a multi-path "three-dimensional pattern". In external translation and communication, reader acceptance should be the center, considering the country, identity, psychological and linguistic characteristics of the target readers, reflecting on the translation process, including work selection, translation strategies, operational modes, and marketing communication. At the same time, it is important to pay attention to the influence of literary criticism on the integration of translated products into the target language cultural system, as well as the introduction and evaluation of the mainstream poetic system of the target language. The chapter also discusses the role of "reader awareness" in understanding the reading habits of target language readers and their exposure to non-native literary products. It advocates promoting the "translation+" model, exploring a comprehensive three-dimensional pattern, and enriching readers' cognitive experience of Chinese literature. In terms of "cultural confidence", the chapter points out that the translation of Chinese literature to foreign countries should coordinate the relationship between "closeness" to readers and the true representation of Chinese literary characteristics, emphasizing the necessity of moderately strengthening "heterogeneity". With the enhancement of China's comprehensive national strength, the role of Chinese culture in promoting cultural diversity in the world is becoming increasingly prominent, and foreign readers' demand for Chinese literature and culture is becoming more urgent. At the end of the chapter, it is emphasized that the fundamental goal of translating Chinese literature is to achieve equal and sincere two-way communication on the basis of respecting cultural differences, highlighting cultural consciousness and discourse awareness, conveying the universal value of Chinese literature, while maintaining and highlighting the uniqueness and independence of Chinese culture.

5. Conclusion

This chapter emphasizes that the translation and introduction of Chinese literature to foreign countries should adhere to cultural confidence, focus on the objective representation of literary and cultural characteristics, and consider the needs of target language readers. There are limitations to the research, and in the future, empirical investigations should be strengthened, materials and survey scope expanded, target groups refined, and multiple types of methods combined to improve the objectivity and representativeness of evaluations.