Sandro Jung explored the multimodal dissemination of literary texts from the perspective of print culture and proposed the concept of "mixed text". He believes that literary texts have given rise to new issues across multiple dimensions such as illustrations, printing, and translation, such as the difference between manuscripts and printed texts, the relationship between texts with added illustrations and the original manuscript, and the equivalence between translated texts and the original text. Jung delved into the integration of illustrations, printing, and framing into the publishing process of a writer's manuscript, forming a "mixed text" with cross-cultural elements.

The connotation of 'mixed text'

In depth exploration of the concept of "mixed text" was conducted, and by analyzing the illustrated versions of works such as "Robinson Crusoe", the special meaning generation power generated by the combination of text and image was revealed. Jung believed that since the first image text was published in 1719, different language versions of Robinson Crusoe have constituted a "mixed text", which not only includes the author's creation, but also integrates the creativity and planning of publishers, illustrators, and other parties. In addition, the chapter also discusses the application of "mixed text" in fields such as linguistics, literary theory, cultural studies, and translation studies, pointing out the value of language "mixing" and the importance of cultural "hybridity".

The ultimate concern of literary daily life and literary ethical criticism

Explored the close connection between literature and daily life, emphasizing that literature is not only exclusive to writers and scholars, but should also be integrated into the lives of ordinary people. Jung believed that the significance of literature lies in the mass acceptance shaped by its material conditions, while Nie Zhenzhao's literary ethical criticism emphasizes the educational value and moral preaching function of literature. Both focus on the manifestation of literature in daily life, such as literary illustrations on 18th century European furniture and literary wall paintings in 19th century daycare centers, which are examples of the extension of literature to life. The educational function of literature needs to be achieved by approaching readers and forming a brain script, thereby exerting a subtle influence on readers. Literature is not only a part of history, but also a cultural object in daily life, with a warmth and educative effect on life.

The "multimodal" dissemination of literature

Explored the multimodal dissemination of literature, emphasizing that literary dissemination is not limited to textual forms, but is achieved through various media forms such as images, music, etc., which become a part of readers' lives. Multimodal theory is a product of the integration of linguistics and cognitive science, which views language and other modalities as important ways of constructing meaning. Jung's research method examines more extensively how literature mediates and disseminates through cultural expression forms, with an empirical tendency, focusing on the verification of social life facts. He mentioned the various modes of literary dissemination in 18th century European life, such as furniture, vases, porcelain, etc., reflecting the "broad textuality". Multimodal literary communication has fragmented or fragmented characteristics, such as literary illustrations drawn on furniture, but it does not affect people's perception of literature. In addition, multimodal communication is fluid, such as the combination of text and images on a fan, which enables people to combine the two cognitively. Jung's research perspective and focus demonstrate his ingenuity. He focuses on literary history, but pays more attention to exploring areas that literary history usually has not studied, such as the material forms of meaning. His research not only reflects the value of interdisciplinary research in literature, but also provides an example for expanding the scope of literary research. Jung's study of "mixed texts" is based on the perspective of print culture, placing the author's text at the center while incorporating factors such as publication and illustrations. The category of "mixed text" construction has expanded the dimensions of literary research, promoted the study of writers' texts and their printing, dissemination, influence, and reception, and also expanded interdisciplinary and cross-cultural research in literature. Jung's research route shifted from "text" to "mixed text" and then to "broad textuality", leading the trend of integrating literary research with print culture research, and providing many inspirations for the study of the multidimensional relationship between literature and life.