1、 Introduction

Introduced the definition and importance of language etiquette, pointing out that it is a part of national culture and has received attention from multiple disciplines. At the same time, it analyzed the changes in Russian society and the Russian language in the 21st century, especially at the lexical level. It is pointed out that Russian language etiquette has also undergone changes, but the relevant research is not sufficient. Language etiquette is closely related to language literacy and rhetoric, and its changes are influenced by culture, pragmatics, and foreign cultures. This study aims to analyze the trend of de fatherhood in Russian language etiquette and explore the cultural and pragmatic reasons behind it.

2、 The trend of de fatherhood in Russian language etiquette and its cultural roots

Explored the trend of de fatherhood in Russian language etiquette and its cultural roots. The phenomenon of de fatherhood is seen as a trend rather than a phenomenon, and its sustainability is still uncertain. Russian names consist of a given name, a father's name, and a surname. The father's name originated in the 11th century, initially as a privilege of nobles and nobles, and gradually became a symbol of social status. At the beginning of the 21st century, there was a trend of de paternalism in daily communication in Russia, where people began to address individuals by their first names and no longer used their father's name. This trend mainly occurs in social and work settings that are heavily influenced by foreign cultures, such as commercial and foreign companies.

3、 The rules of status in naive ethics and the trend of de fatherhood in Russian language etiquette

Deeply explored the trend of de fatherhood in Russian language etiquette and linked it to the status rules in naive ethics. Verbal etiquette is the ethical aspect of language literacy, including principles of politeness, appropriateness, appropriateness, and goodwill. Krelova proposed that the rules in naive ethics can be divided into two categories: etiquette and morality, each of which is further divided into rules for evaluating one's own behavior and rules for evaluating the behavior of others. The status rule requires consideration of one's own and others' status in behavior, determined by fixed and situational factors. In Russian, the traditional naming system includes adding a father's name to a person's name, while the trend towards de fathering violates the etiquette rules of age groups. In the communication between society and administrative management, the influence of foreign culture in foreign enterprises has led to a trend of de fatherhood, while educational institutions such as schools retain traditional naming patterns. Television reporters calling elderly people by their names violates the principle of politeness, but people of similar age and social status may gradually accept a naming convention that only uses their names. The degree of closeness in situational factors also affects the choice of naming mode, and the de fathering mode is more suitable for the relaxed atmosphere of families and gatherings.

4、 Conclusion

Discussed the impact of globalization on Russian language etiquette, pointing out the familiarity and stability of address forms, as well as the cultural and pragmatic reasons behind the changes in address patterns. At the same time, the phenomenon of de paternalism and its potential barriers to communication were analyzed, as well as the different views of Russian linguists on this trend.