This article introduces the profound reading culture background in Russia and analyzes the transformation of Russian people's reading habits under the development of digital technology and the impact of the epidemic. Explored the comparative study of digital reading and paper reading by Russian scholars, as well as the application of digital reading in education and book promotion. The shortcomings of domestic academic research on the Russian digital reading market were pointed out, and the empirical research purpose of this article was proposed, which is to analyze the characteristics, problems, and prospects of Russian digital reading, as well as the similarities and differences with traditional paper reading.

1、 The Characteristics of Digital Reading in Russia

The characteristics of digital reading in Russia are mainly reflected in the trend of popularization and thematic features. The formation of the popularization trend is closely related to the development of liberalism, commercialism, and popularization trends in the Russian intellectual and cultural circles. The symbolization of digital reading media has strengthened the extension of liberalism trends. The development of digital technology has promoted the prosperity of the online media market, with mass media concentrated on online platforms, attracting a large number of interactive media audiences. The commercialization of cultural media has driven the flow of cultural capital. Media platforms use user behavior as a means of monetization, and managers hype up topics for marketing purposes, sacrificing rational commentary. The trend of popularization of digital reading is also reflected in its impact on the value orientation of Russian media content, changes in the media market landscape, and the formation of value orientations.

2、 The market characteristics of digital reading in Russia

Detailed analysis of the development characteristics of the Russian digital reading market. Firstly, it is pointed out that the traditional reading market has gradually declined due to factors such as the dissolution of the Soviet Union, the loss of paper mill management rights, and the decline in publishing house circulation. After the crisis in 2010, although there was a recovery, the average circulation decreased significantly, and many publishers withdrew from the market. The COVID-19 and the Russia-Ukraine conflict led to a shortage of paper and increased printing costs, further promoting the development of digital reading. Digital reading, with its advantages of personalization, convenience, and interactivity, meets the needs of the audience. At the same time, digital publishing has lower costs and a shorter industry chain.

3、 The main issues in the development of digital reading in Russia

In depth exploration of the two major issues facing the development of digital reading in Russia: content quality and privacy security. Firstly, in terms of content quality, the rise of digital reading media has led to the coexistence of user generated content (UGC) and professionally produced content (PGC) from traditional mainstream media. The wide and diverse nature of UGC has resulted in uneven content quality, making it difficult to strictly control. Despite the skepticism of Russian audiences towards news censorship, the spread of false information on social media remains an urgent issue that needs to be addressed. Secondly, in terms of privacy security, with the increase in the number of Internet users, users have to leave personal information when using digital reading services, and enterprises can make profits by analyzing these data to push advertisements. Although the Russian government is making efforts to protect citizens' personal data, there are still controversies over the legal nature of data security processing, regulation, and personal data protection, such as cross-border data processing and data rights confirmation. The existence of these issues poses challenges to the healthy development of the Russian digital reading market.

4、 Prospects for the Development of China Russia Digital Reading Cooperation

In recent years, although there has been progress in cooperation between China and Russia in the fields of news publishing and digital reading, the depth and breadth of cooperation still need to be strengthened. In 2019, the copyright of Russian publications imported by China accounted for only 0.51%, far lower than that of the United States, the United Kingdom, and Japan. In 2021, Chinese translated works released in Russia accounted for only 0.72%, far lower than other languages such as English. The cooperation results of digital reading resources jointly developed by China and Russia are limited. For example, the "Yiyuetong" strategic cooperation agreement signed in 2015, although providing Chinese digital publishing resources services to the Russian National Library, the cooperation form has a narrow audience. The two governments intend to strengthen cultural exchanges and cooperation in the digital field, but specific project implementation needs to be further promoted. Former Deputy Prime Minister of Russia proposed that China and Russia can strengthen cooperation in digital technology and cultural content to jointly address media challenges. Although the Sino Russian literary translation and publishing project has government support, its commercial development and audience are limited, and it is necessary to improve the quality of works and economic benefits. Developing digital reading collaborations can reduce distribution costs, increase cultural elements and interactivity, and improve the reading experience. At the same time, China and Russia can strengthen cooperation in maintaining data security, combating piracy, and other aspects, learn from experience, utilize technological advantages such as digital fingerprinting and big data technology, reduce the cost of safeguarding rights, and create a good digital reading industry ecosystem.

5、 Conclusion

Summarized the macro trends, audience reading habits, market development background, and challenges faced by digital reading in Russia. It is pointed out that the quality of digital reading content varies, and the protection of user privacy and intellectual property rights needs to be strengthened. Despite the problems, the growth of Internet users, the popularity of mobile devices, the price advantage of digital products and the popularity of audiobooks provide a positive prospect for digital reading. In terms of law, although Russia has made progress in cracking down on piracy and protecting user privacy, there are still legal ambiguities in personal data protection. The article argues that the development of information technology has driven the shift from traditional reading to digital reading, and the development of the Russian publishing industry and reading market is in line with this trend. Modern Russian readers value interactive experiences and are able to flexibly adjust their reading strategies. Despite the rapid development of digital reading, it is difficult to completely replace paper reading, and there is a complex relationship of competition and complementarity between the two in terms of social culture, commercial value, and practical functions.