1 Introduction

This section elaborates on the importance of cultural mutual trust, pointing out that Confucian culture is the core of traditional Chinese culture, and its international dissemination is significant for enhancing China's international discourse power and building a community with a shared future for mankind. Against the backdrop of deepening Sino-Russian cooperation, it is urgent to study the cognitive and emotional perceptions of "Confucianism" in Russian media. Russian scholars have conducted multidimensional research on Confucian culture, including its core concepts, cultural influences, and contemporary significance, while domestic scholars primarily focus on the Russian translation of Confucian classics, the interpretation of core concepts in Russian, and the dissemination of Confucian thought in Russia. However, existing research mostly focuses on Confucian culture itself, lacking perspectives from others and having limited research corpora. Therefore, this study utilizes a Russian media corpus, with texts related to "Confucianism" as the corpus, aiming to reveal the cognitive and emotional perceptions of "Confucianism" in Russian media and provide references for the overseas dissemination of Chinese culture.

2 Theoretical Foundation

This section introduces the origin and development of discourse theory, pointing out that discourse analysis covers multiple research fields and has not yet been uniformly defined. This study adopts Арутюнова's definition of discourse, emphasizing that discourse is a coherent text combining pragmatic, social, and psychological factors, serving as a cognitive phenomenon related to knowledge transmission and the establishment of new knowledge concepts. The real world described by discourse is a linguistic worldview that incorporates pragmatic purposes and the reconstruction of knowledge systems, with cognitive ability acting as an intermediary between language and society. Through discourse research, the speaker's cognitive status and emotional attitudes can be analyzed. Cognitive status is reflected in the discourse's categorical perception of the world, while emotional attitudes are based on knowledge systems and pragmatic purposes.

3 Research Design

This section introduces the research design for studying the cognitive and emotional perceptions of "Confucianism" in Russian media. The research objects are texts related to "Confucianism" in the Russian National Corpus, covering 427 articles from 2000 to 2023, forming a self-built small corpus. The study uses KH Coder 3 software to analyze high-frequency words, lexical networks, and keyword collocations, aiming to reveal the cognitive status and emotional attitudes of Russian media toward "Confucianism."

4 Findings and Discussion

This section analyzes the cognitive and emotional attitudes of Russian media toward "Confucianism" through corpus analysis. In terms of cognition, using KH Coder 3 software to analyze high-frequency words and lexical networks, it is found that Russian media's focus on "Confucianism" is concentrated on national and international relations, politics, as well as social and cultural concepts. High-frequency words indicate that Russian media pay attention to Confucianism from an international political perspective, while lexical networks reveal associations of Confucian concepts in Russian media, including core Confucian ideas such as hierarchy, upbringing, and responsibility, as well as the influence and inheritors of Confucian thought. These cognitive concept associations represent the stereotypical perceptions of "Confucianism" among the Russian public, which differ from the Confucian concepts in China.

In terms of emotional attitudes, by analyzing the collocations of adjectives and nouns with keywords, it is found that Russian media's emotional attitudes toward "Confucianism" are multidimensional, encompassing positive, neutral, and negative evaluations. Positive and neutral evaluations mainly focus on the influence of Confucian culture on China and its alignment with Chinese culture, while negative evaluations are often related to the values and rules of Confucian culture, particularly rejecting concepts such as "obedience," "hierarchy," and "age-based order." This emotional tendency reflects the intrinsic relationship between Confucian culture and Russian local culture. The higher the cultural fit, the more easily it is accepted and receives positive evaluations; the lower the cultural fit, the more likely it is to be rejected and receive negative evaluations. Therefore, in the process of cultural dissemination, it is necessary to understand the intrinsic integration, deviations, or oppositions between the two cultures to avoid cultural conflicts.

5 Conclusion

This section summarizes the discourse analysis results of Russian media's cognitive and emotional perceptions of "Confucianism," pointing out that their focus is based on international politics and social culture, emphasizing the importance of strengthening the infiltration of Confucian culture in political and cultural exchange fields for overseas dissemination. At the same time, Russian media's perceptions of "Confucianism" are heterogeneous, requiring attention to stereotypical perceptions and in-depth dissemination of the core ideas of Confucian culture. Additionally, the speaker's emotional attitudes toward Confucian culture depend on its shared values with Russian local culture. In cultural dissemination, the rejection caused by cultural differences should be avoided.