Intercultural Discourse | 更新时间:2025-08-13
Dual-wheel Drive of Technology and Narrative: Research on the Innovation of International Communication Models of Chinese Modernization in the Era of Artificial Intelligence
李方妮    作者信息&出版信息
Intercultural Studies Forum   ·   2025年8月13日   ·   2025年 第1期  
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AI 摘要

The process of Chinese path to modernization has broken through the inherent recognition that "modernization is equal to westernization", opened up an innovative development path in line with China's national conditions, and provided reference for other countries. In the context of the transformation of the global communication pattern, enhance the theoretical confidence and communication consciousness of the Chinese path to modernization road, and enhance China's global discourse influence. Chinese path to modernization has expanded the theoretical vision of modernization development, enriched the content of international communication in the new era, and promoted the innovation of narrative methods. The rapid development of artificial intelligence and other technologies has provided new opportunities for telling the story of Chinese path to modernization. Intelligent communication can more accurately and efficiently show the unique connotation of Chinese path to modernization, enhance the understanding and recognition of the international community, and promote the innovation and reconstruction of the global communication system.

1. Artificial intelligence technology builds a new pattern of international communication

The role of artificial intelligence technology in building a new international communication pattern was discussed. It emphasizes that in the context of the widespread application of intelligent communication technology and the deep adjustment of the global information ecology, China should integrate technological thinking and a global perspective, and build a content production and dissemination system supported by intelligence. Proposed the construction of a new international communication channel system in three aspects: optimizing communication channels, contextualizing communication strategies, and precise audience analysis. Explored the use of artificial intelligence technology to enhance the intelligence level of information production, optimize dissemination paths, and improve global accessibility and influence of content. Analyzed the importance of environmental factors in international communication and explored how to use geographic spatial characteristics to improve the accuracy and efficiency of information dissemination. Discussed the impact of artificial intelligence technology on reshaping user operating habits and audience profiles, as well as on the international communication landscape and development trends. The importance of accurately understanding the behavior patterns and preferences of international communication audiences was emphasized, and the optimization of content recommendation strategies and personalized information push through big data mining and analysis were discussed. The importance of interactivity in international communication was pointed out, and how to use artificial intelligence technology to improve the intelligent interaction level of communication content, enhance user immersion and participation was discussed. Finally, innovative practices of artificial intelligence technology in content production, distribution, and optimization have been proposed, providing new path choices for international communication.

2 Construction of international communication narrative system of Chinese path to modernization

This paper discusses the importance and methods of constructing the international communication narrative system of Chinese path to modernization. First of all, it emphasized that through changing the narrative perspective and using AI technology, the story categories and narrative concepts of Chinese path to modernization should be systematically sorted out to promote the systematic development of narrative content and expression. Narrative concepts are divided into "narrative content concept" and "audience narrative concept". The former emphasizes "authenticity" and "comprehensibility", while the latter emphasizes "cleverness" and "integration". Secondly, it proposes to shape the narrative perspective of content, disseminate a true, three-dimensional, and comprehensive image of China, showcase China's historical heritage, development process, and cultural values, as well as the philosophical ideas of "harmony between heaven and man" and "the way follows nature". Finally, the innovative audience narrative concept was explored to present a credible, lovely, and respectable image of China, extract new categories and expressions, eliminate cultural barriers, reconstruct the cultural significance of narratives, and enhance the international audience's acceptance and cognitive recognition of Chinese narratives. By providing high-quality, in-depth narrative content and a structured, persuasive narrative system, we aim to enhance the effectiveness of international communication and showcase the influence and discourse appeal of a civilized great power.

The application of artificial intelligence technology is driving four major changes in the international communication ecosystem

The combination of artificial intelligence technology and the media industry has promoted the development of international communication towards intelligence, precision, and customization, reshaping the international communication ecosystem. The evolution of social communication channels, especially the widespread application of social robots, has improved the efficiency of information exchange, but it has also brought about ethical issues and challenges in communication. The technological advancement of intelligent production and distribution, such as automated writing and big data analysis, has improved the efficiency of content generation and distribution, but may lead to content homogenization and information cocoon effects. Multimodal communication methods, such as computer vision, speech recognition and synthesis, virtual reality, and augmented reality, enrich the means of information presentation and enhance the intuitiveness and comprehensibility of information transmission. The development of artificial intelligence technology has expanded international communication channels, enhanced the voice of developing and peripheral countries, and made international communication more equal and diversified.

4 Challenge of AI technology to international communication of Chinese path to modernization

The challenge of AI technology to the international communication of Chinese path to modernization is discussed. Social robots and deep synthesis technology, as new subjects of content production, have expanded the dimensions of international communication competition to algorithm driven information dissemination space due to their high efficiency, concealment, and intelligence, increasing the complexity of discourse power competition. Social robots challenge traditional public opinion screening mechanisms by deeply simulating the language style and interaction patterns of human users, participating in information dissemination, public opinion interaction, and other aspects. At the same time, they use algorithms to achieve high-frequency repeated diffusion of specific information, affecting the public's cognitive framework and topic setting methods, and reshaping the international image. The algorithm recommendation mechanism leads to problems such as opacity, imbalance, and information distortion in the process of information dissemination, resulting in serious information asymmetry and communication barriers in the dissemination field. This is specifically reflected in the triple cognitive closed-loop mechanism in international communication: the information cocoon effect, the asymmetric decoding problem in semantic space, and the shrinkage and solidification of cultural cognitive perspectives. Empirical research has shown that algorithmic bias exacerbates the spread of the "information cocoon" phenomenon in international communication, reduces the diversity and diversity of international communication, and poses a serious obstacle to communication and exchange between different cultural groups. Deepfake technology, as a comprehensive information manipulation tool that integrates multiple modalities such as video forgery, audio imitation, and text tampering, is gradually transformed into an "algorithmic rhetoric" tool driven by artificial intelligence. It is widely used in the construction of ideological games and political rituals, leading to cognitive confusion in the post truth era and exacerbating polarization and cognitive distortion of political public opinion. Under the competition of global digital platforms, the deep coupling of data capital and intelligent technology has given rise to new forms of digital power. Multinational technology groups rely on data, algorithms, and platform technology ecology to achieve structural control over global information flow, deeply intervene in the production and reproduction process of discourse power in international communication, form a "data colonialism" style control mechanism and algorithm driven cognitive hegemony, and promote the competition for data sovereignty to become the core issue of the reconstruction of the international communication pattern in the digital age.

5 Innovation path of international communication mode of Chinese path to modernization in the era of artificial intelligence

This paper probes into the innovative path of the international communication mode of Chinese path to modernization in the era of artificial intelligence. Firstly, a comprehensive international communication framework based on the concept of "hyper communication" was proposed, emphasizing the multimodal integration of information dissemination and deep integration with daily life behaviors. Secondly, the discussion focused on promoting media intelligence and internationalization transformation, enhancing global communication influence, including national policy support and international development strategies for media institutions. Furthermore, emphasis was placed on strengthening data collection and algorithm development, enhancing international communication information processing capabilities, including establishing data infrastructure and developing intelligent communication algorithms. Finally, insights into new international communication scenarios were discussed to accurately match information and service needs, including understanding localization factors and establishing information service matching models to enhance the effectiveness of international communication.

6 Conclusion

Artificial intelligence technology provides multi-dimensional drive for the innovation of Chinese style modern international communication system, breaks through traditional communication restrictions through algorithm driven accurate communication system, reconstructs cross-cultural information circulation structure, and improves communication efficiency. However, intelligent communication also brings the risk of technological power alienation, and it is necessary to construct a "third-party regulatory framework" to govern algorithmic power. The discourse system of Chinese path to modernization should shift from "element transplantation" to "paradigm output", build a meta narrative framework with the function of civilization dialogue, and upgrade local experience to a modernization theoretical model with global explanatory power. Communication practice needs to integrate the three in one discourse interpretation system of "technological logic cultural genes institutional advantages", break the monopoly of Western modernity discourse, and achieve autonomous construction. In the face of the global communication order reconstruction triggered by the iteration of intelligent technology, we propose the theoretical path of "adaptive governance", establish a flexible regulatory mechanism for algorithm transparency, data security, and sovereignty protection, innovate the practice mode of "cross-cultural communication", promote embodied communication, and build a modern discourse system that combines local cultural subjectivity and global universality. The two-way collaborative innovation of technology and discourse effectively alleviates China's international communication "interpretation deficit" and contributes Chinese wisdom to the rational reshaping of public communication in the era of digital civilization.

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