1 Introduction

This article introduces the origin and development of intercultural communication studies, emphasizing the importance of intercultural business communication (IBC) in international business. Cross cultural business communication involves communication between individuals from different cultural backgrounds and is closely related to international business. Communication activities include elements such as goals, contexts, information transmitters, receivers, information, media, and feedback, which are influenced by internal factors of individuals and external factors such as social culture and business environment. The research focuses on exploring what cross-cultural business communication skills communicators need to possess in a multicultural context to achieve business and interpersonal goals.

2 Elements of Cross Cultural Business Communication Competence

Discussed the research progress and elements of cross-cultural business communication competence. Since the 1990s, scholars have begun to pay attention to the cross-cultural competence of practitioners in different industries, such as cultural intelligence and cross-cultural adaptation potential. The cross-cultural competence of international business professionals is a research focus, including cognitive ability, behavioral ability, and cross-cultural attitudes. Foreign scholars emphasize the importance of personal traits, metacognitive cultural intelligence, and motivational cultural intelligence, while domestic scholars focus on aspects such as business culture, professional culture, and corporate culture. Domestic and foreign scholars generally agree that cross-cultural business communication competence includes three dimensions: cognition, behavior and motivation, attitude and emotion. In terms of theoretical exploration, Yan Ming proposed a "cross-cultural business communication competence system" that includes cognitive, emotional, and behavioral abilities. In terms of empirical research, based on interviews with Chinese international business professionals, a theoretical model of cross-cultural business communication competence was proposed, which includes cognitive ability, emotional ability, and behavioral ability. The widely recognized elements of cross-cultural business communication competence by researchers include communicators' cognition of business English, business knowledge, and business culture, behavioral abilities in business English, business culture, and nonverbal communication, as well as cross-cultural attitudes, awareness, and cross-cultural communication drivers.

Assessment of Cross Cultural Business Communication Skills

The evaluation methods for cross-cultural business communication skills were discussed, including questionnaire method, action research method, video research, and importance rating method. The widespread application of the Likert Scale in measuring self perceived communicative competence was mentioned, as well as scales specifically designed for cross-cultural business communication competence, such as SPCC, CIS, and ICMS. Identified the shortcomings of the SPCC scale in terms of structural validity and item comprehensiveness, as well as the advantages of the scale developed by Jiao Jing in terms of reliability and validity. At the same time, mixed assessment methods such as cross-cultural evaluation center technology were mentioned, which can more comprehensively evaluate cross-cultural business communication skills. The chapter also mentions the National Talent Examination, which tests language proficiency, business knowledge, and communication skills in international business activities, but has limited attention to cultural conflict issues. Finally, the existing problems in current research were pointed out, including errors in self-assessment scales and specific issues in cultural and business communication in qualitative assessments, as well as the impact of artificial intelligence technology on assessment methods.

4 Conclusion

Cross cultural business communication skills are crucial for international business, involving business English, knowledge, cultural cognition, behavioral abilities, and nonverbal communication. Cross cultural attitudes, awareness, and motivation are also key elements. The evaluation methods are influenced by psychometrics and human resource technology, and quantitative measurement has developed rapidly. However, qualitative and mixed methods still need improvement. The development of international business has brought new characteristics, and the role of new media and artificial intelligence technology in cross-cultural communication is becoming increasingly prominent, which requires further research.