1　Introduction

This paper defines the scope and functional positioning of language creative products within the language industry, distinguishing them from seven other product categories including language education, translation, and technology, while emphasizing their unique value in satisfying consumers' aesthetic and practical needs. Through a review of domestic and international research, it finds that domestic studies largely lack an industrial economics perspective, foreign literature focuses on language use analysis, and research conducting supply-demand and economic statistical analysis from a product perspective remains scarce. On this basis, this paper aims to reflect cognitive progress regarding the composition of language creative products, focus on supply conditions, explore economic scale measurement, and provide systematic research support for the development of the language creative industry and the overall language industry.

2　Related Concepts and Product Composition of the Language Creative Industry

This section defines the conceptual connotation of the language creative industry, noting that it represents the intersection of the language industry and the cultural creative industry, involving innovative design of language and script through creative approaches to form differentiated and unique presentations and expressions, mainly comprising four product types: naming services, advertising copy, linguistic landscapes, and language-based cultural creative products. Naming services encompass traditional naming and internet domain naming, with the latter becoming a high-return investment field due to its strategic value and commercial potential; advertising copy emphasizes that linguistic creativity is the soul of brand building, with differentiated expression being key to achieving marketing success; linguistic landscapes involve the selection and encoding of language and script symbols in public spaces, possessing informational, symbolic, and aesthetic value; language-based cultural creative products combine practical, cultural, and aesthetic values, requiring R&D tailored to different group needs. The section also analyzes the internal composition of the language creative industry and its extensive connections with external industries, noting that new technologies are continuously enhancing the development and dissemination capabilities of language creative products, and clarifies the classification of various products within China's national economic industry classification system.

3　Supply Conditions and Output Value Scale of the Language Creative Industry

Starting from the classification of supply entities, this section systematically analyzes the output value scale of China's four major segments of the language creative industry. Regarding supply entities, based on business scope they can be divided into single-type and composite-type, with the former being rare in number and the latter constituting the vast majority requiring剥离计算产值; based on profit nature they can be divided into for-profit and public welfare categories.

In the naming services sector, traditional suppliers include naming enterprises, online platforms, and self-media users. By the end of 2025, enterprises engaged in naming services exceeded 2,500, with over 120 online naming service enterprises, showing significant price variations, with some platforms achieving revenues of several hundred million yuan; in domain services, there are 92 top-level domain registrars, mainly concentrated in Beijing and eastern coastal regions, and based on registration transaction volumes, the overall scale of the naming services industry is estimated to exceed 10 billion yuan.

In the advertising copy creative sector, supply is provided jointly by professional advertising companies, concurrent institutions, and public service departments. In 2024, China's advertising industry revenue exceeded 1.5 trillion yuan, and based on a 20% contribution ratio, advertising copy creative output value exceeds 300 billion yuan, with emerging service forms such as AI writing also emerging.

In the linguistic landscape design sector, products cover both physical and virtual spaces. There are over 70,000 sign design and production enterprises, while online linguistic landscape design is included in UI design; based on conservative ratio estimates, revenue scale in this sector can reach over 10 billion yuan.

In the language-based cultural creative products sector, supply entities include over 4,800 production enterprises, development companies, and studios. In 2024, museum cultural creative sales revenue reached 3.428 billion yuan, with overall creative design service revenue reaching 3,889 billion yuan, and annual output value of language-based cultural creative products estimated between 10 billion and 100 billion yuan.

Based on the above analysis, the economic scale of China's language creative industry in 2024 should be no less than 350 billion yuan.

4　Problems Facing the Language Creative Industry and Countermeasures

This section analyzes three core problems facing the development of the language creative industry and proposes corresponding countermeasures. At the industry awareness level, although the concept of "cultural creativity" has been widely accepted, "language creativity" as an independent industry was only first explicitly proposed at the national policy level in the 2020 "Opinions of the General Office of the State Council on Comprehensively Strengthening Language and Script Work in the New Era," remaining in the academic discussion stage prior to this. At the industry planning level, scientific planning requires comprehensive industry data as a foundation; the research team is currently working to establish a language creative industry database and calls for the inclusion of language industry survey statistics in the national statistical system. At the product standardization level, naming services and other sectors have problems such as using yin-yang and five-elements theories as promotional bases without scientific testing, and the absence of evaluation standards leads to difficulties in recognizing creative personnel's labor contributions, chaotic compensation standards, and consequently affects talent attraction and intellectual property protection. In response to these problems, the section proposes three countermeasures: first, promote the formulation of industry development plans and related policies, establish industry organizations, conduct industry surveys, and develop standard systems for talent, products, and compensation, with attention to regional characteristic development; second, establish sound talent cultivation mechanisms, improve systematic teaching methods and curriculum systems, and resolve evaluation standard and intellectual property protection issues; third, utilize "artificial intelligence+" empowerment, develop professional models, promote digital and intelligent development, and meet new demands of the new media era.

5　Conclusion

This section emphasizes the importance of language creative product supply for building high-quality language life, noting that supply capacity needs to be enhanced from both quantitative and qualitative aspects, specifically including strategies such as promoting the establishment of industry organizations, conducting industry surveys, cultivating talent and strengthening intellectual property protection, and formulating development plans incorporating technological awareness, and explains the research significance of investigating supply-demand structures and current market conditions.